GUG is a sandbox simulation roguelike where you generate monsters—”gugs”—by typing any word or phrase. Your choice of words determines how they look, behave and battle. Type “banana flamethrower” and you might get a spiky yellow pyromaniac. Type “emotional support gremlin” and get… Well, who really knows?
Every word wields unexpected power, so experiment and see what incredibly broken gugs you can concoct.
Each run throws you into a new procedurally generated arena—lava jungles, haunted car parks, algorithmic chaos pits—and challenges you to create a truly unpredictable squad of gugs. You will:
Adapt to randomised rules, enemy types and objectives
Tweak your team’s strategy to seize victory or fail gloriously
Unlock new modifiers, environments and gug abilities
Ask yourself why your tank explodes when it gets healed
Gugs don’t just look weird—they work weird, too. Each creature evolves both visually and logically.
Mix and match brains, attacks, movement styles and passives across different gugs
Use procedural logic systems to combine effects in strategic—or utterly unhinged—ways
Watch unexpected synergies emerge, then break them when your next bright idea goes disastrously wrong
Whether you’re a strategy min-maxer or an architect of chaos, GUG rewards curiosity and punishes overconfidence.
The GUGverse is shared. Gugs you make might show up in someone else’s game. Another player’s fearsome "Toilet Cactus" might just ruin your whole run—and appetite. Every new gug makes the game bigger and more unpredictable for everyone.
Encounter gugs made by other players
Upload and share your best/worst creations
Join regular challenges and gug hunt bounties
Break the meta or break the game—we welcome both
This isn’t a card game. It’s not your standard autobattler. It’s not a serious roguelike. GUG is GUG: a creature collector where the gugs are ludicrous, the logic is real, and your new arch-nemesis might be “Mildly Upset Pigeon”.
Scribblenauts did this like a decade ago and a half ago, but more cohesively, and without AI
Im not sure if they have updated the demo from what it was 6 months ago but that demo was a more polished and playable game than this. This is just a confusing mess.
The idea is cool but this "game" just doesnt work. Its not a working game. The generated units often make no sense and some are just totaly broken und dont even do what they are supposed to do. Then some units are allowed to basicaly delete your built up transcendet units which completely defeats the whole purpose of the game. Its not even funny.
Jeepers. I wanted to love this. Hell, I wanted to LIKE it at least. The demo was fun and intriguing. Gameplay felt a little underdeveloped, but that's to be expected. The core idea - a card battler about nubby orbs grown in an amniotic soup, where players could steer the creation of new deadly creatures - is great. I liked the demo. I understood it. The art style and sound design were interesting. The final game? Holy yikes, y'all. What happened? GUG has evolved into an utterly confusing mini-game where absolutely nothing - not even the menus and welcome screen - are intuitive or clear. The evocative art style has been replaced with bright, blaring text, much of it scrolling or flashing like a "EVERYTHING MUST GO!" ad. It's unclear where to click, and where you'll go... or why. Once the game starts, it's never clear what actions are allowed (the game provides no feedback when something doesn't work). The very basics of gameplay - movement, attacking, defending - are opaque, confusi...
God, this game is a confused pile of seemingly vibe coded mess. Beyond the lame AI usage, the main gimmick of the game barely functions, my first run I created a gug that was supposed to deal damage to enemies when it entered, but this never happened like the game said it would. The game ran so slowly, there were bizarrely long loading screens with AI generated hints, probably due to generating the entire game and enemies with AI outside of the game itself (Game connects to OpenAI while open/playing) The layout is buggy, I thought the game was in early access but it appears to be fully released. Do not buy this cash grab AI game.
Honest opinion, I absolutely adore this game. I got it last night on a whim and 3 hours later i was totally smitten. This game is sorta a blend of a magic the gather style column and get your monsters to hit the master style combat system, blended with a monster generator auto battler. Honestly I think it works amazingly. I have no idea why ppl are complaining it doesnt work or the creatures don't work. My creatures and world all worked together exactly as all the pieces were labeled. I genuinely enjoy the synergy between the base combat system and how your monsters ai built abilities integrate into it. Its really interesting to witness. Its a game that properly uses ai and doesn't deserve hate for using it, this is a proper usage of the medium. All that said, this game is genuinely fun on both the creativity and just fun levels! plus...its dirt cheap! seriously, its a steal... if you are thinking this might be up your alley then id recommend it highly. It addicted me super qui...
Imho this game is fun. Its cheaply priced and doesn't shy away from the fact its AI. The game play loop is pretty much input words see what happens and make your only little cheat sheet list of overpowered effects just bear in mind that the battles can also have you fighting against overpowered effects. Cheap clean fun.
doesn't run at all on steamdeck...smh..
As the game is right now the menu is barely usable. I am not sure what is the actual game and what is the different modes. It is not at all intuitive as to what you should do. Just fix that and the game would improve immensely.
GUG! Long have I awaited it's arrival. Now at the hour of release, it is as beautiful as ever. Endearing and jovial, eerie and horrific. GUG is what you make of it. An adorable artful game where you bend the world around you with key phrases to influence the game. Then give it a pokemon/final fantasy style bracketed battle system, and you've got GUG. The premise, simple, the allowance, deep.
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GUG costs $5.99.
Minimum: Minimum: OS *: Windows 7 SP2+ Processor: 2 GHz Memory: 4 GB RAM Graphics: Graphics card with DX10 (shader model 4.0) capabilities DirectX: Version 10 Storage: 2 GB available space Recommended: Recommended: OS: Windows 10 Processor: 3 GHz Memory: 8 GB RAM Graphics: Graphics card with DX10 (shader model 4.0) capabilities DirectX: Version 12 Storage: 4 GB available space
GUG is available on Windows PC.
GUG has 50% positive reviews from 28 players.
GUG was released on Aug 24, 2025.
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