The Rise to the Top update takes your store experience even higher—literally. You can now customize additional floors for your customers to explore and shop on, and fill it with elevators, escalators, and stairs.
We’ve also introduced doorway designations to manage customer flow and courier access more efficiently, along with smarter AI balancing to keep things running smoothly, and the completed Build Mode: Expanded.
Elevation
Access Points
New Products
King of Retail is back, and it's bigger, better, and with all-new layered systems to make this the deepest Retail Management simulator ever!
Start with a humble store and turn it into a trending spot filled with cool products, awesome staff, and happy customers. Just be ready because it’s not all smooth sailing—you’ll need to stay sharp, make smart moves, and hustle HARD.
Get ready because retail’s never moved this fast, and your next empire won’t build itself.
Why fit in when you can stand out? We’ve introduced powerful new design tools to build custom store layouts, design your display decor, and build a store that will be the talk of the city!
Whether you're slashing prices as a discount king or creating an exclusive luxury boutique, every decision shapes your store’s success and informs your reputation. Just remember, customer satisfaction is one of the top priorities!
A shop for the common folk or a palace for retail royalty? Build beyond both and expand your empire across a sprawling cityscape.
Expand and conquer new neighborhoods, and adapt to the diverse needs of your customers who range from trend-chasing fashionistas to gadget-hungry tech geeks.
The city is alive with opportunity, but that’s only if you’re bold enough to seize it.
Your employees are the backbone of your business, and have their own personality, skills, and bad habits. It’s your job as manager to choose the right team, keep them motivated, and deliver top-notch service to your clientele.
Your customers also have their own preferences and tastes. Meeting their expectations is how you turn window shoppers into loyal customers for life.
Mastering the human element will keep the money flowing!
Concepts are a new addition to the series that ties your stores together. Upload your own designs, and create stunning, original brands of your own.
Each concept brings its own aesthetic and its own reputation with customers. Develop new arms of the business, and corner every market imaginable!
The only limit is your own ambition. So, better get cracking or you will be left behind.
King of Retail 2 is taking retail management to the next level with never-before-seen depth and breadth of gameplay that will pull you fully and completely into the retail experience.
A fully simulated retail experience, from Corporate HQ down to Point-of-Sale!
A complex behavioral system for customers and employees, giving them preferences and habits, leading to realistic outcomes in the workplace.
Customizable Concepts, or unique brands tied to your business. Create your own logos, perfect your style, and diversify your corporate offerings.
A fully-featured in-game Display Designer. Create custom stands, shelves, refrigeration units, and more. Save and share your designs across the King of Retail community.
Design, build, and stylize your retail outlets from the ground up. Use attractive exteriors to draw in customers and dream up unique creations that draw their eyes.
I am already loving this game. I have spent many, many hours playing. I am looking forward to jumping in and checking today's new update. Great game already and it will only be getting better and better.
Games still shit after months. Ive sold my business to start again with more money and now its broke. I cant build another so 4 hrs wasted. Joke of a game Also does the devs know theyve spelt between wrong in the game. The instructions say bewteen or something similar. Dogshit effort put into this piss poor planning. Oh and the camera angle who tf thought that was a good item when placing items? Also if you have to stores and 1 closes at 5pm and 1 closes at 10pm, you cant do anything for 5 hrs until they both close. Not thought threw at all NOT WORTH THE PRICE ITS AT
Really enjoying this game! Tons of customization options and fun to build the store your own way.
Aug 30, 2025 Game update fixed issue. Will give update on after some more exposure to content. I like the customer interaction system over the prior so far. Aug 29, 2025 Early access. Bugs expected, but being unable to end the first day to play the game is a thumbs down. I did make a forum post. Nothing King of Retail (one) was a good game, but there was some tedium with regards to employee management and scaling of businesses that seemed to sap the game fun out of me. I was interested to see how this successor to the series handled some of that. When the game is actually playable, I'll put it back to a thumbs up.
<3
Awesome game i love it cool graphics and weather
Nothing here yet apart from 89% ai slop, will likely be good in a long time
High upside.
good
King of Retail 2 costs $18.74. Currently 25% off!
Minimum: Minimum: Requires a 64-bit processor and operating system OS: Windows 10 Processor: Quad-core Intel or AMD 2.5 GHz or superior. Memory: 8 GB RAM Graphics: Nvidia 2060 GTX or similar DirectX: Version 10 Storage: 20 GB available space Recommended: Recommended: Requires a 64-bit processor and operating system OS: Windows 10 Processor: Quad-core Intel or AMD 2.5 GHz or superior. Memory: 16 GB RAM Graphics: Nvidia 3060 GTX or similar DirectX: Version 10
King of Retail 2 is available on Windows PC.
King of Retail 2 has 79% positive reviews from 19 players.
King of Retail 2 was released on May 22, 2025.
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