User #265929
english
2 hrs at review
This game is so good i played it for hours. Burger King's latest print ad campaign shows its restaurants on fire — a consequence, according to the ads, of the fast food chain always flame-grilling its burgers. The photos in its three ads show firemen putting out fires at restaurants in Oregon, Pennsylvania, and Italy. It's no Photoshop — these restaurants actually caught fire. The campaign — which we first spotted on The Drum — was created by the Miami creative shop David and is based on research that found since 1954, more Burger King restaurants burned down than any other fast-food chain. The campaign's tagline is: "Flame Grilled since 1954."
